Creative & Art Director
UI & Graphic Designer
I constantly strive to offer clear, concise and engaging design solutions. I am fortunate to have worked within a diverse range of commercial sectors gaining over 17 years of extensive industry experience in both London, UK and Cape Town, South Africa.
Past assignments reflect the dynamic, constantly evolving multi-media landscape: online (websites, mobile applications, email marketing & banner advertising); print (brochures & packaging); brand development; the odd assignment in motion graphics and video editing.
Due to rapid mobile user growth (and therefore a greater convergence of online digital platforms), I now enjoy designing within open-source responsive frameworks, embracing the inherent challenges involved in ensuring an optimal end-user experience irrespective of target platform: whether mobile, tablet or desktop.
For most web-based projects I have assumed the role of project manager, working closely with other freelance developers. This has enabled me to gain invaluable insight into various development processes, the potential of the core components therein and how they holistically best fit together, further ensuring a successful end-product.